Claims should make an impact both at home and abroad. It becomes difficult when the target group does not understand the claim or – worse – misunderstands it! Because even with very good foreign language skills, a literal translation of a claim or slogan can cause confusion. A simple invitation can give customers completely the wrong impression if it is literally translated.
SprachUnion translates your claim professionally into the local language and helps you avoid confusion and blunders. This means that we check and test your claim with a fine-tooth comb – worldwide!