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“Nothing sucks like Electrolux”. Americans were amazed when they saw the advertisements for the Scandinavian vacuum cleaner manufacturer in Great Britain. While British consumers understood the slogan as intended when the advertising campaign was launched, in the USA the slogan would have implied that the product was poor quality. This example shows how important the cultural background is for an advertising campaign and how crucial it is to translate claims correctly. Transcreation by

SprachUnion will ensure that your company’s advertising copy – and thus your advertising campaign – are successful in other nations and cultures.

International advertising success with transcreations
Want to market your product or service successfully in other cultures and adapt your advertising campaign accordingly? Then get in touch with us using our contact form or contact us directly by phone.

Transcreation contact form

Do you have any questions about what we offer? Or do you want to learn more about our services? We will be happy to answer your questions by email or via our contact form. You are also welcome to contact us by phone to arrange a personal meeting.

Location Chemnitz

Location Leipzig